What is a ‘Screener’, and what is the purpose of screening questions?

A screener is a set of questions asked before members can be selected to participate in a market research study. Screening questions ensure that the study’s research objectives are met and that the findings are meaningful and unbiased. They’re designed to ensure that we receive opinions only from participants who meet the predetermined requirements of the research. Screening out (failing to qualify) in no way reflects your status as a healthcare professional.

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